Gandhi, fixed:

First they ignore you.
Then you write an angry Guardian op-ed about them.
Then you convene an academic conference about them.
Then you turn it into a special issue of a journal.
Then your cool friend from Berlin curates an art show exploring the biopolitical techniques they use to enforce their oppressive power/knowledge.
Then all the foreign art hipsters who live in Berlin come to the show and tell you how amazing it is.
Then you all go and do ketamine off a SpongeBob Squarepants DVD case in somebody’s apartment in Neukölln.
Then they fight you.
Then they win.